What does Digital Marketing even mean? Sometimes, especially as a beginner, this can be a very confusing concept.
One of the best definitions of marketing I ever heard is the following: “Changing someone’s belief(s) with the intent of a sale”.
Marketing = Sales. Digital marketing means these sales happen somewhere online.
That’s it! Simple as that
But of course, there is much more to it. There are many platforms where marketing can be done, ranging from search engines (Google and YouTube) to emails and various social media sites (Facebook, Pinterest, etc. etc.)
The core concept is that somewhere a sale will happen, but of course you wouldn’t try to marry a girl the first time you saw her, correct? The same applies to marketing.
A potential customer needs several interactions with your brand or product before he/she is willing and prepared to purchase. There are many factors involved in this process, but the constant factor remains the so called “Sales Funnel”.
The earlier you understand and master sales funnels, the earlier you will be successful in your online business.
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